Hoang Anh, an employee of a media company in Hanoi, bought an iPhone 14 Pro Max right before Tet for 30 million VND.
However, she was surprised when in just over two months after Tet, the phone she bought was reduced by another three million dong.
Officially released on October 14 for 34 million VND, after half a year, the Pro Max version has decreased by more than 7 million VND – the fastest rate of price decrease since the iPhone was officially sold in Vietnam in 2014. Some
Genuine iPhone series are being distributed in the Vietnamese market.
The chase for iPhone prices
The recent iPhone price race mainly took place in small and medium-sized stores.
In response to Mr. Tai’s words, small and medium-sized systems declared `not afraid`.
`We are ready for any price war, and can update new prices on the online and offline system in less than 5 seconds,` said a CellphoneS representative.
Until April 13, Mobile World continues to discount an additional VND 400,000 for iPhone 14 Pro Max, equal to the price of competitors three days ago.
Win the market
`The iPhone price war has always been going on, but it has never been as fierce as it is now. For the first time, Apple’s most high-end phone model has had such a deep discount after half a year,` said Ms. Phung Phuong, system representative.
According to a large retail system, there are two reasons leading to the current price racing situation.
Large dealers often sell 1-2 million VND higher but still attract customers due to wide coverage, good reputation, and the best after-sales service on the market.
Second, in early 2023, user shopping demand will decline sharply, while stores still import large quantities of iPhones to `score points` with Apple, or to receive incentives from distributors.
`Retailers under greater inventory pressure will have to reduce prices to solve cash flow difficulties. This puts pressure on the mobile industry, pulling small and medium-sized systems into the race to keep
Impact on users
Ms. Phung Phuong said that if this situation persists for a long time, it will have a negative impact on the market, some stores will have to adjust services and cut back on after-sales service to offset costs.
However, according to Mr. Tuan Minh, representative of Hoang Ha Mobile, price competition will benefit users, when Vietnam is among the cheapest iPhone selling markets in the world, the difference between dealers is also not high.
Sharing the same opinion, technology expert Tuan Ngoc said that Apple’s warranty policy does not distinguish between genuine places of sale, users just need to choose a reputable store with a reasonable price.
Market analysts predict that price reductions will continue in the near future.