Since 1997, when he returned to run Apple and discovered the talent of designer Jonathan Ive, Steve Jobs (the late CEO of Apple) immediately issued a maximum security policy to avoid the risk of leaks to the outside world.
The secrecy makes Apple one of the most curious companies.
Famous writer Adam Lashinsky of Fortune magazine also described: `Windowless, locked rooms are where products like the iPhone and iPad are discussed. Even senior leaders of the size of a Vice President only
An anonymous application development expert told Business Insider about Apple’s incredible security.
Things like that no longer seem to be done by Apple after Steve Jobs passed away late last year.
In the weeks before September 12, almost all the most important information about the iPhone 5, iPod and related products were leaked in one way or another, even new headphones were also leaked before.
iPhone 5 has a slightly strange design when it is a bit longer and narrower than regular smartphones.
Everything went roughly right, although there are still some inaccuracies, like the iPhone not being equipped with NFC, but these are just small details.
Some analysts joked that when there was nothing left to surprise, Apple had to make a difference by reversing the event.
Rumors about Apple don’t come close to the ceremony but appear throughout the year, but there are always surprises in every product launch.
However, according to Time magazine, the product announcement ceremony is not an action movie.
Clip: Show iPhone 4S and say it’s iPhone 5.
Some people say that Apple has lost its creativity by keeping the iPhone design the same for 3 years.
The iPhone has long been a subject of satire, but Apple has taken into account user convenience.
Some technology blogs say that iPhone 5 has destroyed Apple’s `secret company` image, but who knows, this is exactly what Tim Cook wants.