AB InBev Group (Anheuser-Busch InBev’s) has just held a press conference at The Gangs, Ho Chi Minh City, announcing the Budweiser brand as a strategic sponsor of the Premier League (UK) and La Liga (Spain) seasons.
Accordingly, the company wants to bring Vietnamese audiences a passionate football atmosphere, enjoy great matches through a series of live viewing events with celebrities and football experts in Ho Chi Minh City (The Gangs.
Budweiser artists and leadership at the Premier League sponsorship announcement event.
Social contest with a chance to win tickets to England to watch the match between Manchester City – Arsenal in the Premier League is the first activity an American beer brand organizes as a sponsor.
Mr. Joris Janssen, Marketing Director of AB InBev in Vietnam shared: `We chose the English Premier League based on research on the level of interest and regular monitoring of Vietnamese fans, as well as the broadcast time frame.
Mr. Joris Janssen – Marketing Director of AB InBev in Vietnam.
According to Indochian, the Premier League is the most attractive tournament on the planet.
The 2019-2020 Premier League is the 28th season for England’s top clubs since its inception in 1992. `With 38 exciting matches from 20 clubs, Budweiser will accompany football fans.
Budweiser has sponsored the FIFA World Cup 9 times in 1986, 1990, 1998, 2002, 2006, 2010, 2014, 2018. Last year, the American beer company gave Vietnamese fans 18 free tickets to watch the World Cup.
MU fans were excited when their team won convincingly against Chelsea.
Also at the press conference, in addition to interesting activities related to the English Premier League, guests joined in the passionate football atmosphere when watching the confrontation between Manchester Utd and Chelsea – the most awaited match.
`My friends and I were happy when MU scored one after another. In the 18th minute, Rashford opened the score from a penalty, in the 67th minute Martial increased the gap to 2-0, then rookie Daniel James scored in the 81st minute.
Van Phat